Samsung has overtaken Apple as the world’s largest phone marketer. In the first quarter of 2024, Apple’s smartphone sales fell by almost 10 percent. According to the information of the US research organization International Data Corporation, IDC, Apple has fallen from the top position due to the decrease in market share.
Although during this period, from January to March, the smartphone market in the world increased by 7.8 percent. In this regard, Samsung has occupied the top position with 20.8 percent market share. This South Korean company brought the Galaxy S24 series to the market this time. Which has been marketed to more than 60 million from January to March. The Galaxy S24 sold 8 percent more than the Galaxy S23 in its first three weeks on the market.
Apple is in second position with 17.3 percent share. However, from October to December 2023, Apple was at the top of the smartphone market. IDC says Apple sold 55.4 million iPhones in the first three months of 2023. Which decreased to 50.1 million in the first three months of 2024. Apple’s smartphone sales in China fell by 2.1 percent in the three months to the end of 2023.
In the first three months of the year, China’s top smartphone manufacturer Xiaomi is in the third position in the smartphone market. The share of this company is 14.1 percent.