Popular video sharing platform TikTok has introduced new program for more income. For this reason, the Chinese company has asked the makers to make long videos. News Mashable.
TikTok creators have long been unhappy with the lack of revenue through the ‘Creator Fund’ program. As a result, the company closed this program, which was launched in 2020, last November.
And under a new initiative, the Chinese video sharing network offers more income under the ‘Creator Rewards Program’ if the length of the video exceeds one minute. Last year this monetization system was called Creativity Program. Now renamed to Creator Rewards Program. The company has made this announcement for the purpose of selling more advertisements.
According to TikTok data, the income of selected video creators in several countries, including the United States, has increased by more than 250 percent in the last six months under this new experimental program. The number of creators making $50,000 per month doubled while still in the experimental phase.