Yahoo Inc. will buy about 25 percent of Taboola Inc., a tech-based advertising company. And through this, one of the most popular search engine giants is going to become the biggest partner of the company. News Reuters.
Through a joint statement on Monday, both companies said that this initiative is to advance themselves in the competition of advertising through digital media.
As part of the acquisition agreement, Taboola will display ads and ad-based content on Yahoo’s various websites for the next 30 years. Besides, the US-based company will get a position on Taboola’s board.
Both companies expect the new partnership to add $1 billion in annual revenue by 2025. However, they have not disclosed any more financial matters.