As a brand known to the gamers of the country, Gigabyte brand is the technology market of the country in its luggage and refurbished products. Motherboards, graphics cards, laptops and monitors of this world renowned brand of Taiwan are now entering the country from China, Dubai, Hong Kong, Australia, USA, Korea, Singapore and Malaysia. Motherboards and graphics cards of this brand are being imported into the country illegally with the opportunity to gain popularity in the country. Some traders are spreading it from 3 well-known computer wholesale markets in the capital to remote areas of the country. It has also been reported that some people are cheating with these products by bringing them online.
According to sources, the government is losing a huge amount of revenue from these illegal products. In addition to the huge loss in annual revenue, payment of these products through hundi has also increased the instability in the dollar market, the industry officials believe. And when going to buy these products and get service, the only distributor Smart Technologies is in extreme trouble. Because these products are not imported by them.
Anas Khan, country head of Gigabyte Bangladesh, said that the work of creating awareness among consumers and retail business level is going on. A vicious circle is ‘misleading’ consumers and luring small businessmen to bill them instead, he said. Anas Khan also indicated that legal action will be taken against those involved in this matter soon.
It has been reported that 90 percent of customers who have been defrauded by buying such motherboards and graphics cards. Being the only distributor in the country, the distribution company Smart Technologies is suffering from misunderstandings with the customers when these products are damaged and there is no responsibility for after-sales service. Taking this issue into consideration, Gigabyte Bangladesh chief has requested the company to use QR code after introducing a sticker system with hologram on the products already served.
Zafar Ahmed, director of Smart, expressed concern about the spread of non-channel gigabyte products in the market. He said, “Some unscrupulous traders are illegally importing gigabyte products without warranty from different countries and selling them in the Bangladesh market. As a result, not only Gigabyte and us as distributors are affected, but the users are the main victims. So, I request users and buyers, before buying any Gigabyte product, you must see the smart warranty sticker. If there is any confusion, please contact us directly to verify if it is a genuine Chanel product.”
In this regard, Mujahid Al Beruni Sujan, Marketing Director of Smart Technologies, said that Smart’s journey with Gigabyte is about 18 years. At the same time, Gigabyte’s quality products and Smart’s services together have managed to gain a large market share in the country’s IT peripheral market. Those who are destroying this capability should be corrected before legal action is taken. And consumers who buy such products aren’t just fooling themselves; They are also helping to evade huge amount of government revenue. We will take a strong stand against it in the national interest.
It is worth mentioning that Gigabyte owns most of the country’s motherboard and graphics card market.