Apple is changing the product marketing strategy considering customer demand and market system. As part of this, the tech giant is working on launching products online instead of holding big events. Apple has been marketing products without any big event for two consecutive years. News Tech Times.
Apple may soon unveil iPad and MacBook Air with m3 chip in the market. According to Bloomberg’s Mark Gurman, the tech giant will soon unveil the new hardware on its website. Those concerned believe that the device may be unveiled with the new iPad Pro and iPad Air. Apple’s interest in communicating the product online has emerged mainly through videos and promotional campaigns.
The US tech company is keen on a worldwide developer conference after unveiling a new device. At the developer conference, the company is expected to unveil or show various developments related to generative AI.