For the next two years, Walton in electronics consumer brands, Daraz Bangladesh Limited in e-commerce, Samsung in mobiles and televisions, BRB Cables, Gazi Pumps and Motors, Gree Air Conditioners, Super Board of Latest Technology in Plywood, Energypack Power Generation Limited, Incepta Pharmaceuticals Limited, Singer Washing Machines and Among the television channels, 40 institutions of the country, including Channel I, received super brand recognition.
The award was announced at a hotel in the capital on Saturday night. Apart from the mentioned technology-based brands, ACI Salt, Abul Khair Group, Akiz Ceramics, Cow Brand Color Coated Steel, DBL Group, Elite Paint, Epilion Group, Fresh Refined Sugar, Friendship, Green Delta Insurance Company Limited, Hatil Furniture, HSBC Bank Bangladesh, Igloo Ice Cream, Matador Group, Meghna Group of Industries, Metlife, Munnu Ceramics, Roopchanda, Shah Cement, Shanta Holdings, SMC Condoms, Swapna and Daily Star won the award.
Besides, Bashundhara won the Superbrands award for Bashundhara Paper, Tissue, LP Gas and Diapant. Overall, a third of those recognized in the Superbrands honor are members of technology families.
The screen of the Superbrands publication 2023-24 was unveiled at the event along with the awards. Eminent Visual Artist, Director and Creative Editor of Bangladesh Brand Forum; Founder of Bangladesh Creative Forum; Nazia Andalib Prima, President of Women in Leadership, designed the cover of Superbrands Bangladesh 2023-24. This publication is a compilation of each brand selected for the next two years.
Ashraf Bin Taj, Managing Director of International Distributions Company Bangladesh (Pvt.) Limited and General Secretary of Asia Marketing Federation, discussed the selection process of Superbrands at the beginning of the awards ceremony.
Ashraf Bin Taj, Managing Director of International Distributions Company Bangladesh (Pvt.) Limited and General Secretary of Asia Marketing Federation, discussed the selection process of Superbrands at the beginning of the awards ceremony.
He said, “The superbrands of Bangladesh have been selected by adopting the global norms. The process has selected the best brands in different categories by checking multiple criteria.