bKash has signed an agreement with Banglalink to provide uninterrupted live World Cup viewing for football lovers. As a result, customers can easily enjoy live games by purchasing data packages or recharging through Banglalink’s popular OTT platform ‘Toffee’. Customers can also subscribe to the premium package to watch ad-free games on bKash Payment itself.
To this end, Toffee’s Digital Services Division Director Abdul Mukit Ahmed and Chief Communications Officer Mahfuz Sadiq of Toffee recently handed over the contract on behalf of their respective organizations at bKash head office.
Banglalink Chief Executive Officer Erik Aas and bKash Chief Executive Officer Kamal Kadir along with senior officials of both organizations were present at this time.
As a result of the deal, customers will receive a mobile data availability notification before each match by logging into the Toffee app throughout the World Cup. Even, if you run out of data during the game, you can instantly recharge your mobile data and watch the game uninterruptedly.
Customers can subscribe to various premium packages starting from Tk. 30 to Tk. 120 for a period of 3 to 30 days by making payment through bKash.
In this regard, Toffee’s Digital Services Department Director Abdul Mukit Ahmed said, “We have taken this joint initiative with bKash to give Toffee users an opportunity to enjoy World Cup matches with ease.
Through this, they will get uninterrupted live streaming experience by purchasing data quickly. We have come up with various packages to meet the needs of the users.
Mahfuz Sadiq, Chief Communications Officer of bKash said, it is always a pleasure to watch the World Cup with family, neighbors and friends. But in today’s busy life, sitting in front of the TV and watching sports is no longer the case back home in a small family. Banglalink’s Toffee has made it possible to watch this World Cup live on mobile or other digital devices anytime, anywhere.
With this initiative, bKash is creating an opportunity for consumers to watch uninterrupted games by purchasing an instant data package. Besides keeping pace with their behavioral changes, bKash is also making sincere efforts to increase their digital habits.
He said that Banglalink’s OTT platform Toffee has got the sole right to show the FIFA World Cup 2022 matches held in Qatar as a digital streaming platform. Customers can also watch movies, dramas, web series and various TV channels live on this popular platform.