Web-based graphic design platform Canva recently acquired UK-based creative software platform Affinity. Technology experts expect Canva to strengthen its position as a competitor to Adobe in the digital design industry. News The Verge.
Through the acquisition agreement, Canva now owns Affinity Designer, Photo and Publisher software. These three popular creative graphics software can be used on Windows, Mac and iPad. It basically works like Adobe Illustrator, Photoshop and InDesign programs.
With the acquisition, Canva is trying to attract more creative professionals to its platform. As of January 2023, Canva’s design platform had approximately 170 million monthly users worldwide.
Affinity has more than 3 million users worldwide, according to Canva. As an alternative to Adobe, its software or services have become quite popular among users.