China’s electric vehicle (EV) manufacturer XPeng will hire 4,000 workers this year. At the same time, the company has also announced the investment of millions of dollars behind artificial intelligence. News Reuters.
According to XPeng, the initiative is to survive the ‘bloody sea’ of competition that has emerged in China, the world’s largest auto market.
With this additional recruitment in the company, the number of employees of the company will increase by 25 percent. At the end of 2022, the total number of employees of the company was 15 thousand 8 hundred and 29.
In a letter sent to the employees on Sunday, the company’s CEO He Xiaoping announced the appointment of additional employees.
In addition, the company will invest 486.3 million dollars in AI research and development to facilitate smart driving in cars. Apart from this, XPeng is planning to introduce about 30 new products in the market in addition to redesigning the company’s various car models in the next three years.