Instagram Reels is gaining popularity as a clone platform of Tiktok. The feature allows you to create and publish 30-second videos with a combination of video records and one or more videos. Just as advertisers are looking for opportunities to reach out to viewers with this popular feature, Facebook, the company that owns Instagram, is also looking for ways to earn money through this new feature.
Last April, ads were experimentally advertised on Instagram reels in Brazil, Germany and Australia. This time the platform has launched worldwide advertising. News Engadget.
Companies such as BMW, Louis Vuitton, Netflix and Uber have advertised in the experimental phase of Reels’ advertising. The duration of these ads is 30 seconds. Viewers will be able to skip the vertical and full-screen ads as needed. The ad also has the opportunity to comment, share and like or save.
This ad will appear everywhere on the Reels tab, Explore, Stories and Feed.
DBTech / BMT