Korea Week 2023 is celebrated as an instance of exemplary relations between Bangladesh and Korea. As part of the event, the country’s first K-pop concert sponsored by Samsung was held at the Korea Week ‘Showcase Korea 2023’ fair. Popular K-pop band and taekwondo team held this charming performance at International Convention City Bashundhara in the capital.
Honorable Prime Minister’s Advisor on Private Industry and Investment Salman Fazlur Rahman, MP, was present as the chief guest at the two-day long fair. President of FBCCI Md. Jasim Uddin was present as a special guest in the event; and the Ambassador of the Republic of Korea to Bangladesh, Lee Jang Kyun, was present as the guest of honor.
The program started at 11:30 am with the registration and exchange of greetings. Later, the chief guest cut the ribbon and inaugurated the program at half past one. More than 40 companies participated in the exhibition to showcase Korean products and services in the two-day event held on February 25 and 26. The K-pop concert was organized by Samsung as part of showcasing Korean music and culture to guests and visitors. Boy group ‘TAN’ and girl group ‘ICU’ participated in this K-pop concert organized for the first time in Bangladesh. In addition, the Korean martial art Taekwondo demonstrates ‘Nolja’. The event was held under the title sponsor of Samsung. Besides, Samsung showcased the latest version of consumer electronics and Galaxy smartphones at the event.
Samsung’s newly unveiled flagship smartphone Galaxy S23 Ultra (200 megapixel camera) was showcased at the event. Besides, it showcases lifestyle TVs like Samsung’s Frame and Serif TVs as well as the latest models of TVs, newly unveiled bespoke refrigerators and washing machines with artificial intelligence controls.
Samsung Mobile and Samsung TV have been recognized as one of the top 5 global brands and Superbrands in Bangladesh by Interbrand from the point of trust and choice of consumers. Samsung is playing a role in upholding the symbols of friendship between Bangladesh and South Korea. Besides, Samsung is a proud partner in realizing the dream of building a Smart Bangladesh.