American multinational retail giant Walmart has completed the acquisition of popular television manufacturer Vizio in a $2.3 billion deal. Although announced in February, the transaction faced delays due to federal regulatory requirements, as reported by TechCrunch.
This strategic acquisition aims to position Walmart at the forefront of the connected TV advertising market. By integrating Vizio into its advertising platform, Walmart Connect, the company strengthens its competitive edge against industry leaders such as Amazon, Google, and Roku.
The merger allows Walmart to link its retail operations with TV hardware, enabling direct collection of consumer viewing habits and shopping preferences. This data will be leveraged to create targeted advertisements, enhance product offerings, and provide personalized shopping experiences for customers.
Moreover, Walmart’s products are expected to feature prominently in advertisements on Vizio TVs, while the company will also gain control over Vizio’s WatchFree Plus streaming service.
Industry analysts believe this move will elevate Walmart’s advertising business to new heights, combining retail expertise with innovative digital strategies.
