South Korean tech giant Samsung is reportedly working on launching a new smartphone brand, carefully weighing its potential advantages and challenges, according to reports from Gadgets 360 and Android Central.
If the new brand is introduced, Samsung may reserve its existing “Galaxy” brand for specific models. Samsung Electronics’ Global Marketing Head, Lee Young-hee, hinted at this potential rebranding at the Consumer Electronics Show (CES) 2024. However, details regarding the specific innovations remain unclear.
Market analysts have expressed mixed reactions about the potential outcomes of introducing a new smartphone brand under Samsung.
