The distributors of domestic electronics brand Marcel were optimistic that Marcel would be the top electronics brand of Bangladesh.
They expressed the hope at the ‘Marcel Distributor Summit 2022’ held at the five-star hotel ‘Sea Pearl Beach Resort and Spa’ in Cox’s Bazar on Saturday last (October 15, 2022)
Around 1,000 electronics traders from different parts of the country took part in the conference.
In the conference, important discussions were held about the business strategies in the wake of the ongoing global economic slowdown post-Covid. Marcel authorities and higher officials provided necessary guidelines to distributors regarding the electronics product business in the changing circumstances.
The summit was inaugurated by the company’s Vice-Chairman SM Shamsul Alam, Director SM Ashraful Alam, Managing Director and CEO Golam Murshed.
Among others, Additional Managing Director Abul Bashar Howladar, Deputy Managing Directors Nazrul Islam Sarker, Amdadul Hoque Sarker, Eva Rizwana and Mohammad Humayun Kabir, Plaza Trade’s CEO Mohammad Rayhan, Marcel’s Head of Sales Dr. Md. Shakhawat Hossen Senior Executive Directors Md. Yusuf Ali, Md. Firoj Alam, Anisur Rahman Mollick, Mostafa Nahid Hossain, Sohel Rana, Mahfuzur Rahman and Al Imran, Executive Directors Md. Shahjada Salim, Shahjalal Hossain Limon, Abdullah Al Mamun, Monirul Haque, Shahiduzzaman Rana also attended the summit.
The event was moderated by Marcel’s Brand Ambassador film actor Amin Khan.
Addressing the summit, SM Shamsul Alam said, “You (distributors) should not be afraid amid the present global recession. Don’t give up. Don’t lose faith. The world is constantly changing. So, our business strategy also needs to change with time. And thus, we have to apply modern techniques in business.”
SM Ashraful Alam said, “Marcel is the second largest electronics brand in Bangladesh. And it will be the best brand of the country soon. In this regard we will provide all necessary supports to you (distributors). The domestic electronics market is growing day by day. Why should we give the domestic market share to the foreign brands? We will meet the market demands with our domestically produced goods and will also be the top brand in this market.”
Golam Murshed said, “We want distributors to be well. It is our responsibility to solve their problems. We have always been beside them and will be. Let’s trust each other. Problems and crises will come. But you have to deal with them with patience and proper strategies. Amid the global recession, our business strategies have to be modernized. And then our business will be sustainable. We hope that the present global recession will be over soon and the economic conditions will return to normalcy.”
In the summit, the best distributors of different regions were awarded. The summit was included various joyful events such sea-beach parties, splendid cultural programs.
