Practitioners Academy, a professional training hub has started its journey with the objective of imparting contemporary and higher-level training to corporate professionals in combination with soft skills. This journey started with ‘Effective Consumer Communication’ training in the meeting room of Bengali daily Prothom Alo office on Friday (September 2).
The training workshop covers writing briefs for brand equity, communication and advertising and evaluating briefs for effective communication by understanding consumer behavior using social media and other communication platforms in the digital marketing era.
Galib Bin Mohammad, Head of Marketing of Arla Foods Bangladesh gave an insightful peach to the participants as an instructor at the event. He conducts this session through interactive and case studies.
Regarding the inauguration of Practitioners Academy, trainer Galib Bin Mohammad said, “The journey of Practitioners Academy is a great thing to improve the skills of professionals. Today’s training will give professionals direct access to practical knowledge in creating consumer communications. By organizing effective training across the sector in this way, the skills of our indigenous professionals will be enhanced and the business will also improve through it.”
Practitioners Academy Managing Director Mirza Muhammad Eliash said, “We have started organizing impactful sessions and necessary training from Practitioners Academy, we will work on focused training, workshops, case studies, and research in the future for our business professionals. In this era of globalization, we need to develop skilled professionals because Bangladesh will move forward with their hands.”
At the end of the program, Sohrab Hossain Guddu, the chief executive officer of the academy, spoke about the plan of the Practitioners Academy to overcome the crisis of skilled people in the country.
Senior officers of the Practitioners Academy were present.
Prathamalo.com and strategic partner Brand Practitioners Bangladesh are the co-organizers of this training. A total of 27 marketing professionals attended this training.
