The web series Premer Bkash, aired on the TikTok community channel Amar bKash, has achieved remarkable success with 8 million viewers and over 70 million views, according to a press release from bKash on Monday, December 23.
The press release stated that the series consists of 31 episodes, each lasting two to three minutes. The storyline weaves themes of love, heartbreak, conflict, and friendship, resonating strongly with TikTok users. Alongside its entertainment value, the series integrates messages about Bkash’s services and raises awareness about digital transactions.
TikTok, through its official TikTok for Business SEA LinkedIn page, recently expressed enthusiasm about the significance, impact, and success of the series, describing it as the first TikTok web series of its kind in Bangladesh. The post highlighted how Premer Bkash has deepened the connection between the brand and its community, noting, “With strategic communication and creative storytelling, Amar bKash has cemented its place in the minds of TikTok users.”
The central roles in the series are played by popular TikTok influencers Miraz Khan and Arohi Mim, supported by other well-known TikTok personalities. The plot and performances have received positive feedback in the comment sections of every episode. Marketing analysts have also lauded the initiative, praising its innovative approach to presenting Bkash’s services in a trendy and engaging manner.
