Social media ad expenditure on Twitter fell by 71 percent last December. According to an advertising research firm, this situation has happened because top advertisers have turned their backs after Elon Musk bought Twitter. News Reuters.
According to Standard Media Index (SMI), Twitter has taken several new initiatives to win back advertisers. These initiatives include free advertising facilities, lifting of bans on political advertisements, giving advertisers more control over the delivery of advertisements, etc.
According to SMI data, ad spending on Twitter decreased by 55 percent last November compared to November of the previous year. But this is when brands spend more. Companies spend more on advertising to increase sales of products or services during the holiday season.
Twitter was not immediately available for comment.
