Linda Yaccarino joined Twitter as CEO. The owner of the digital platform, Elon Musk, confirmed the news on May 12.
A day ago, Musk did not reveal the name of the new CEO. Several media outlets published Linda’s name because the tweet contained the address ‘She’.
The Wall Street Journal then reported that Linda Yaccarino an advertising marketing executive at NBC Universal, was joining the social media platform.
Musk himself gave the seal to such rumours. In another tweet within 24 hours, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” From now on, Linda will oversee all of Twitter’s commercial operations. I will look at Twitter’s product design and new technologies.
Linda is a familiar name in the US corporate world. Working with the multinational media company NBC Universal for more than a decade. She played a key role in launching Peacock, the company’s ad-supported streaming service.
Linda has 19 years of experience at Turner Entertainment. She is also credited with guiding the network’s advertising division into the digital world.
Linda Yaccarino majored in Liberal Arts and Telecommunications. She is a former student of Penn State University.
Linda interviewed Musk at an advertising conference in Miami last month. She praised the work of the Tesla boss at that time.
Tesla’s stock price rose after the CEO hiring announcement. Shareholders accused Musk of earlier focusing on Twitter at the expense of other businesses.
