The month of February is celebrated as the month of Language in Bangladesh with due festivity. On February 21, 1952, through a bloody protest, we achieved the status of our language; the sacrifice of language martyrs, which recognized the importance of preserving a cultural identity and linguistic diversity.
There are more than 40 different languages spoken in the country and the government is trying to protect and promote these languages through various policies and programmes. But the new generation growing up in the digital age has found new ways to express their love for their language and culture. Platforms like TikTok have become a popular place for young people to share their interests and express their feelings about their language and culture.
As platforms like TikTok grow in popularity, it’s clear that it’s no longer limited to entertainment. Rather, it has gone beyond entertainment. These platforms have the power to spread one’s voice, promote different cultures and also connect people from different countries around the world. For example, TikTok has created campaigns that dedicate and celebrate language and culture. This is how this platform promises to create a space that is not only entertaining but also meaningful and massive.
This February, TikTok unveiled several hash tags celebrating Language Month in Bangladesh. These include the #BookFair and the #BookTalkBD campaign. It was intended to be visible to the book communities in the country. On these hash tags, creators like @alligator.films, @imtiazfilms and @aphroditeinretrograde shared their popular books and suggested their popular stalls at the book fair. On the other hand, users also got suggestions to add new books to their reading list.
Besides, the platform celebrated International Mother Language Day on 21st February with the hashtag #Amarabhasha. Through this, creators like @pritomhasanofficial, @fairosenawar_ and @keto_bhai expressed their love for the Bengali language and share it with others. The hash tag was also used to inform about the history and culture of the country and honor the martyrs who fought for the recognition of the Bengali language.
TikTok’s efforts to celebrate the month of languages have seen its users enthusiastically participate; who used the platform to show their love for the Bengali language through songs and books. The platform has become a central place for the new generation to express their emotions and feelings about the Bengali language where they have used the platform’s various digital tools.
For example, the platform’s hash tag #BoiMela has helped showcase the country’s National Book Fair, Ekushey Boi Mela or Amar Ekushe Grantha Mela. Ekushey Book Fair has now become an important cultural event. This is where readers find opportunities to discover new authors and new writing. The book fair is also a place to connect with others who share a love for books.
On the other hand, people used the hash tag #BookTokBD to share information about their recent books and connect with others who shared their love for books. Above all, the hash tag has helped create a sense of community among book lovers. As a result, they are also able to share their opinions and recommendations with others.
#AmaraBhasha hashtag helps users around International Mother Language Day on 21st February. The #AmarBhasha hashtag has helped celebrate the Bengali language and promote the country’s history and culture. Users have seen interesting content on the country’s culture and traditions through the #AmaraBangladesh hashtag on TikTok. The #AmarBangladesh hashtag has become a hub for creative and engaging content that showcases everything from the country’s rich history, traditional music and dance performances, to stunning scenes of historical and natural beauty.
