The country’s top electronics brand Walton initiated ‘Star Brand Promoter’ activities aimed to assist the customers in taking appropriate purchase decisions by providing them best services and necessary information about the brand and product.
The Star Brand Promoters will work in marketing and promotion of brands and products of Walton Group.
Walton Hi-Tech Industries PLC’s Managing Director and CEO Golam Murshed inaugurated the ‘Star Brand Promoter’ initiative as the chief guest of a program held at Walton Corporate Office in the capital on Tuesday (August 30, 2022).
Addressing the Star Brand Promoters at the function, Walton CEO said that they should convert consumer desires into demand.
The inaugural function was also attended by, among others, Walton Hi-Tech’s Additional Managing Director Abul Bashar Hawlader, Deputy Manging Directors Amdadul Haque Sarker and Humayun Kabir, Plaza Trades’ CEO Mohammad Rayhan, Senior Executive Directors SM Zahid Hasan, Tanvir Rahman, Anisur Rahman Mallick, Mostafa Nahid Hossain, Ariful Ambia, Amin Khan, Dr. Md. Shakhawat Hossen, Al Imran and other senior officials of the company.
Walton’s Chief Marketing Officer Md. Firoj Alam gave the welcome address. He said that initially this activity is started with 50 star brand promoters. They will work in 25 sales outlets of Walton as a pilot project. Gradually, the star brand promoters will be appointed in all sales outlets across the country.
Walton CEO Golam Murshed said in his speech: We usually see the result, but don’t notice the struggle, effort and hard work behind it. In fact, a brand is established through struggles. You are lucky to be working for the top and established brands in the country. Your strength is the Walton brand and the diversified product features. With this power, you will turn customer curiosity about your product into demand and sales.’
He also said, brand promoters will act as influencers between sellers and buyers. They will assist the customers in taking perfect purchase decisions. It must be ensured that the buyer who comes to you with his needs, does not return empty-handed.
Golam Murshed said, ‘Our strength is- we are working for Walton. We all are unique or different from each other. Everyone has their own qualities, strengths and abilities. Use that power and ability to bring about positive changes in yourself. Brand promoters will act as value-adding points. They will help and influence the customer to purchase the product.
At the event, the senior officials of Walton gave important suggestions and directions to the Star Brand Promoters.
