Last April, Apple opened its first official offline retail store in India. Of which the doors of the first Apple Store in Mumbai’s Bandra-Kurla complex opened to the public on April 18. After which the company announced another Apple Store in Delhi’s Saket area, which was inaugurated just two days later on April 20.
These Apple Stores offer unique customer experiences such as – ‘Today at Apple’, ‘Access to Genius Bar’ and hands-on experience of all Apple products sold in India.
And Apple’s marketing and ‘customer experience’ are encouraging Indian customers to visit and shop at physical Apple stores. Both Apple Stores’ first-month sales reports lead one to believe so.
A recent report claims that the two new Apple stores located in India have managed to generate record revenue, much higher than other leading electronics stores.
According to the latest report by Economic Times, Apple’s first two official stores opened in Mumbai and Delhi in India generated sales of Rs. 44-50 crore.
