Chinese technology company Xiaomi has surpassed the American tech giant Apple in global smartphone sales. According to data from August 2024, Xiaomi has become the second-largest smartphone brand in the world based on “sell-through volume.” This news was reported by GizmoChina.
The report states that this assessment is based on the actual number of smartphones sold directly to customers, rather than the number of phones shipped to stores or retailers. This information was released in a monthly report by the market research firm Counterpoint.
For the first time since 2021, Xiaomi has achieved the second position in global smartphone sales based on sell-through volume. Since that year, Xiaomi has been competing with major brands like Apple and Samsung.
According to Counterpoint’s report, one of the reasons for Xiaomi’s success may be Apple’s relatively limited range of products. Since this report is based on sales data only from August, there may be variations in the coming months.