To further boost business growth, TikTok has started focusing on surpassing Facebook in influence. On Tuesday night, TikTok Bangladesh spokesperson Sarika Iqbal met with over a hundred small and cottage online entrepreneurs in a restaurant in Dhaka. During the discussion, these young entrepreneurs shared their experiences, explaining how social media has allowed them to spread their creativity. Initially, they faced bullying, such as Pia, who was nicknamed Telwala Pia (Oil Girl) for selling homemade hair oil. However, she didn’t let it affect her and eventually turned into Arts of Pia. Similarly, Abdullah Mukramin turned his artwork into a business, selling it through TikTok. Rathy began his business by selling hijabs on TikTok.
During the TikTok Spotlight conversation, they discussed how to enrich a TikTok page. They emphasized that it’s not just about posting polished videos but also sharing stories of struggle. Regular content posting with a clear business niche and persistence will lead to success.
Additionally, three global representatives from TikTok—Abdullah, Tabassum, and Satyak Khan—held three sessions to make TikTok more business-friendly for new entrepreneurs. 80% of the participants were women. One session focused on how creators can transition into business owners and generate revenue. It was shared that using hashtags can make content more business-oriented. The session also discussed which hashtags help videos trend and provided tips on using TikTok’s tools for video editing and copyright-free music. TikTok’s security strategies for business accounts and age-specific content guidelines were also highlighted. Participants were cautioned that if content is removed 3-7 times, the user’s page may be at risk of being deleted.
