The competitive smartphone market has a new contender as Infinix claims its Hot 50 Series has captured the hearts of Gen Z. Designed with a focus on style, creativity, and entertainment, the brand asserts that the series strikes the perfect balance between fashion and productivity.
In a press release issued on Wednesday, Infinix highlighted the Hot 50 Pro Plus as a remarkable blend of bold design and high performance. Featuring a featherlight wing design and the world’s thinnest 3D curved screen, the device is promoted as more than a smartphone—it is a high-end fashion accessory. Available in alluring colors such as Dreamy Purple, Titanium Gray, and Sleek Black, the phone complements casual, sporty, and elegant styles alike.
Catering to Gen Z’s content-driven and active lifestyle, the Hot 50 series includes features such as AI Voice Capture, allowing users to take photos hands-free using voice commands. Additionally, innovative bypass charging and overnight charging protection enhance the brand’s reliability and make the devices long-term companions for users. The Titan Armor Protection and a 5-year TÜV SÜD Fluency Certificate ensure durability, promising seamless performance for dynamic lifestyles.
The Hot 50 Pro Plus is priced at 23,999 BDT, while other models in the series—Hot 50i, Hot 50, and Hot 50 Pro—are available for 13,999 BDT, 16,999 BDT, and 18,999 BDT, respectively.
With its latest launch, Infinix aims to solidify its position as a brand that aligns with the aspirations and fast-paced lives of the Gen Z demographic.