Youth-favorite brand realme achieves yet another milestone! Defying trends to conquer the global markets, this fast-growing brand has surpassed 200 million units of global shipments. Since reaching the 100 million sales milestone in 2021, realme has continued to leap forward, becoming the fifth-fastest brand to achieve the 200 million shipment milestone.
Driven by product innovation and deep consumer insights, realme has continuously achieved immense feats. The brand launched a ‘Simply Better Strategy’, ensuring that each generation of global products features leap-forward technology. This strategy, underpinned by design, performance, and experience, is aimed at delivering a leap-forward tech, design, and performance experience to users. realme also continues to invest in R&D, establishing the realme Global Institute of Leap-forward Technology to focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.
Despite a shrinking global smartphone market over the past two years, realme has maintained healthy and steady growth while facing the market competition and pressure from external environment. Its leap-forward products have helped establish a strong presence in most global regions, making realme a key player in emerging markets.
In 2024, realme plans to significantly increase its investment in research and development, boosting its technological capabilities with a planned 470% increase in R&D spending. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. The brand will also expand its pool of tech talent, engage in Research & Technology team expansion, with an expected 400% increase in research personnel next year. realme’s founder and CEO, Sky Li, expressed in the brand’s fifth-anniversary open letter, “The era of “elevator-style” development in the smartphone industry is over. Future steps will be more challenging, but each step brings realme closer to its next destination. As it climbs towards new milestones, realme remains committed to its original vision, continually scaling new heights, listening to its users, and growing with them worldwide, creating more realme miracles together.”