TikTok has announced its partnership with the Women’s Super League (WSL) in Bangladesh, scheduled to take place in May 2023. TikTok will be the official Entertainment Partner for the country’s maiden women’s franchise football league, with the support of the Bangladesh Football Federation and K Sports.
South Asia’s first-ever women’s franchise football league, the Women’s Super League (WSL), will be held in Dhaka and Sylhet, comprising four franchisees, with each franchise consisting of 18 players, including 13 local players and 5 foreign players. The partnership between the Women’s Super League (WSL) and TikTok will allow fans to celebrate the match’s unforgettable moments together on the platform using the hashtag #WSLBD. With everything from pre and post-match content and highlights, to football-related challenges, TikTok will become a home for the spirit and passion of the country’s sports lovers.
TikTok is quickly becoming a vibrant hub of sports content in Bangladesh. It nurtures incredible, never-seen-before sporting content while enabling creators to relive and remix some of the best moments in sports. Creating an online arena where fans play, this partnership will also be offering the platform’s Bangladeshi community new ways of creating and engaging with one of the country’s most popular sports. The collaboration also highlights TikTok’s unwavering commitment to fostering creativity and sports in Bangladesh.
The partnership is a significant milestone in promoting women’s sports and creating opportunities for sports content creators in Bangladesh. With the WSL serving as the country’s first-ever women’s franchise football league in South Asia, collaboration with TikTok will also inspire more girls and women to take up sports and showcase their skills on a global platform.